How market research works in partial lockdown

market-research-depesche-interview-with-jens-krueger-on-the-current-situation-of-market-research

How will the market research industry be in November 2020? To find out, marktforschung.de asked Sebastian Sorger (Managing Director of Norstat Germany) and Jens Krüger (CEO of Bonsai Research) about their experiences so far in the home office and partial lockdown - and asked for an outlook on the Advent and Christmas season.

A little foretaste of the interview: It's about a marketing hack that works even in times of pandemic, about a calm approach to the new lockdown - and about the question of a signature drink for resilience.

In addition, the protagonists also give personal insights. How has the home office worked out from your point of view? And what do you miss most in Lockdown November?



Media responseElke LoewMarket Research, Corona Update, Interview, Marketing