Katharina Hartwich (Cosnova) and Alexandra von Cukrowicz (Bonsai) presented the innovative men's cosmetics study: "How we got men to talk about beauty" at Qual360. As part of the qualitative WhatsApp survey, the participants photographed their beauty products, among other things, and thus provided not only numbers and statements, but also special insights into Detschland's bathroom. More about the study and the method will be available on Thursday at Succeet2021 in Munich and here:
Read moreHow sustainable will the sustainability trend affect the beauty industry? What innovative possibilities can retailers use to offer cosmetics customers new shopping experiences? Why do beauty products need purpose and how important is self-care? At Bonsai@VKE-Campus, cosmetics companies were given new impulses - by Jasmin Pampuch (Bonsai) and Marco Burkhardtsmayer (MuSe).
Read moreBonsai is a new supporting member of the VKE cosmetics association, where Jens Krüger was already active as an advisory board member. In a current expert article, the Bonsai-CEO deals with the question of how companies in the beauty segment can successfully react to megatrends such as individualisation, sustainability and ethical consumption.
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