Andrea Buzzi, CEO & Founder of The Medial Network, talks to Bonsai-CEO Jens Krüger about the importance of the value of health - on the way from self-optimisation to self-care. How are people's attitudes changing and what implications does this have for companies in the health sector?
Read moreThe people out there, the consumers, have the power and they have the choice. Also, but not only, when it comes to sausage. Rügenwalder Mühle recognised the signs of the times in good time and is now, for the first time, doing more with substitute products than with meat products. One of a few good examples.
Read moreThe Bonsai Lab brings together all relevant stakeholders needed to work creatively and result-oriented - experts, consumers, retail partners. We combine data, forecasts, in-depth analysis with social media and community research in a holistic co-creation process. More about this in the new video.
Read moreIn the new CX-Talks podcast, Peter Pirner (i-CEM) talks to Bonsai-CEO Jens Krüger about test markets and mystery shopping. How do test markets work in the age of e-commerce? How can companies use them to optimise product innovations and make market launches easier to plan?
Read more"Hello! Are you completely crazy now?" asks Bonsai-CEO Jens Krüger in his column on marktforschung.de: "The trade and the current pricing policy seem to be getting out of hand. We, the market researchers in this country, should intervene. Now, before it's too late and we all have to pay the price for the cheapest price."
Read moreBonsai combines the Values Index with a value-based segmentation. What insights the linking of the largest social media analysis with a modern consumer classification offers - and what is behind the idea and the cooperation with the strategy consultancy Fritz Classen.
Read moreJens Krüger deals with topics "from real life" for the first time today - and in future regularly - in the column of the same name. Current topic: Karstadt - and the question of what would happen if ... market researchers (and retail experts) were in charge at the department stores' group.
Read moreLebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.
Read more2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.
Read moreTogether with QVC, the world's number one in video commerce, Trendbüro and Bonsai publish the current study "New Normal: How does Germany live in the post-Corona world? It shows five theses for life after the Covid 19 crisis.
Read moreThe "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:
Read moreCorona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.
Read moreWhat will make online shops successful in the future - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai-CEO Jens Krüger in the current W&V Special Data Economy.
Read moreEastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.
Read moreIn an interview with planung&analyse, Bonsai CEO Jens Krüger talks about the test markets of the future, the development of Bonsai into a platform for experimental marketing and his plans.
Read moreRetailers are doing a great job in the Corona crisis! According to a recent study by Bonsai Research, the "local heroes" are rated best: Butchers, bakeries, fruit and greengrocers.
Read more3,800 mystery shoppers check the hygiene measures in shops nationwide. Making customers feel safe in the shops is becoming an existential issue for retailers.
Read moreThe Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?
Read moreThe Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.
Read moreLess lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.
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