For two and a half years, Bonsai Sales has been supporting companies from other countries in bringing their products to the German market. We organise campaigns in the trade and listings in test markets. Today an unusual example: Mandora, a new variety of oranges and tangerines. Its Bonsai campaign in supermarkets (REWE and EDEKA in Bremen and the surrounding area) was so successful that the fruit was sold out the next day.
Read moreOur new cooperation with the innovative test supermarket go2market is the topic of "markenartikel" and "marktforschung.de", among others. With RAWBITE, the fruit-nut bar from the Bahlsen Group, the first study has also just started. What we can offer in cooperation with go2market - and how RAWBITE tests with the new tool ...
Read moreBonsai is now also expanding its Shopper Research division. As of today, Martina Heise is strengthening the department as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. This means that ad hoc shopper research at Bonsai has a new, powerful duo.
Read moreFor the first time in its 95-year history, the International Green Week took place as a purely digital event in Berlin on 21 and 22 January. More than 20,000 users took advantage of the IGW platform. Jens Krüger spoke at the event "Reinventing Food Business" about how large retail companies have to change in order to establish real customer proximity.
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