How do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:

The "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.

What will make online shops successful in the future - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai-CEO Jens Krüger in the current W&V Special Data Economy.

Eastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.

Retailers are doing a great job in the Corona crisis! According to a recent study by Bonsai Research, the "local heroes" are rated best: Butchers, bakeries, fruit and greengrocers.

3,800 mystery shoppers check the hygiene measures in shops nationwide. Making customers feel safe in the shops is becoming an existential issue for retailers.