Bonsai Research is expanding its test market and distribution concept beyond the retail sector: "Bonsai will in future also offer start-ups and established companies distribution in the food service sector, i.e. in gastronomy, communal catering and wholesale," reports markenartikel. Kyra Thiele (previously Lunch Vegas) is responsible for the food service sector in the new unit.

How do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks: