For two and a half years, Bonsai Sales has been supporting companies from other countries in bringing their products to the German market. We organise campaigns in the trade and listings in test markets. Today an unusual example: Mandora, a new variety of oranges and tangerines. Its Bonsai campaign in supermarkets (REWE and EDEKA in Bremen and the surrounding area) was so successful that the fruit was sold out the next day.

How do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:

Eastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.