Bonsai Research presents exciting research approaches in four events at Market Research Week: We decode the Path to Purchase anew and present how we intelligently combine qualitative research and metering. We show what companies gain from researching the context that shapes people in all walks of life and why CX is less about the "right" software and more about the effective use of the "right" data.
Read moreYes, sustainability is important for companies. But it is not everything. The topic even annoys many, especially young consumers. How companies "properly" become (and communicate) sustainable - that's what we'll be talking about on Thursday at the planning&analysis Insights Congress with Helge Carstens, Market Research Manager New Business at Merck KGaA.
Read moreCompanies and brands have to react: What do they want and need to stand for in the future? What is relevant to people now? Which strategy is the right one? That's the topic of the FaceClub on 8 July at 6 pm. With Bonsai brand strategist Thomas Hoch, innovation expert Alexandra von Cukrowicz and CEO Jens Krüger.
Read moreHow sustainable will the sustainability trend affect the beauty industry? What innovative possibilities can retailers use to offer cosmetics customers new shopping experiences? Why do beauty products need purpose and how important is self-care? At Bonsai@VKE-Campus, cosmetics companies were given new impulses - by Jasmin Pampuch (Bonsai) and Marco Burkhardtsmayer (MuSe).
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