Alexandra von Cukrowicz becomes Head of Bonsai Lab
Alexandra von Cukrowicz is now head of qualitative research at Bonsai Research. This - as well as the expansion of other areas of Bonsai - is reported on by Planung&Analyse today.
Alexandra von Cukrowicz, who holds a degree in sociology, was previously responsible for Kantar's qualitative research department in Hamburg and Frankfurt. Alexandra von Cukrowicz sees her start at Bonsai Research as an exciting development task: "At Bonsai , it's not just about developing and expanding classic qualitative methods. We want the Bonsai Lab to be understood as a creative space where we try out new things," says the new Bonsai Lab director: "We think crosswise and in cooperation to develop innovative research approaches.
