Values Index 2020 - Highlights in video

values-index-2020-study-trendbuero-bonsai-research-kantar-peter-wippermann-jens-krueger-uli-koehler-maria-angerer-trend-research-values-change

For more than ten years, the Values Index has been considered a compass for the importance and relevance of values among German web users. In the book on the Values Index 2020, experts and company representatives report on what the change in values means in their practice and what opportunities it creates for them.  

In the YouTube video on the study, the trend researchers and sociologists involved throw a spotlight on the latest edition of the current Values Index: Ann-Kathrin Brauns, Ulrich Köhler, Prof. Dr. Peter Wippermann (all: Trendbüro), Joachim Bacher (Kantar), Maria Angerer (Measury) and Jens Krüger (Bonsai).

Jens Krüger has analysed the challenges that the change in values will bring for companies in an article in Bonsai Sales Magazin.

- To the PDF of the article LINK
- To the order form Bonsai Sales Magazine LINK

Lab, Bonsai FutureElke LoewValues Index, study, Trendbüro, Kantar, Bonsai Reseach, social media analysis, market research, trend forecaster, trend researcher