"You can't simulate real life".

Jens Krüger talks about the test markets of the future and the development of Bonsai into a platform for experimental marketing in an interview with planung&analyse.

Excerpt: "We will make Bonsai a platform for experimental marketing. Bonsai Lab offers trends, learnings and co-creation within the customer journey. With the food pioneers from myEnso, we have exclusive access to innovative and creative consumers, as well as to a nationwide network of retailers from the food retail, pharmacy and drugstore sectors. Our goal is to develop concepts and stories that touch people. With Bonsai Support Sales, we want to help start-ups and foreign companies to gain a sustainable foothold in the German market. And at Bonsai Shopper , we will offer more classic shopper research than before - we see further potential especially in the dovetailing with sales data, our know-how in the area of category management." Contact: Jens Krüger