Bonsai launches its new virtual research platform for category management, product, packaging and concept tests. The highlight: in cooperation with HGT (Herzog, Glaser, Thelen), we are now combining tests in the studio with Studio@Home. A solution that is not only innovative, but above all efficient. As part of a roadshow (see below), together with our client Rotkäppchen-Mumm, we are demonstrating the real benefits of Bonsai 's virtual test markets and the new, smart offering.

Our test market specialists demonstrated the reality of the virtual test market live at the Succeet 2025 market research fair: For those who missed it, here is the YouTube video we filmed at the fair. Stefan Feldmeier, member of the management team at Bonsai and responsible for the test markets: "I have never seen a virtual store that is so realistic." Really? Really!

Our test market specialists invite you to experience the new reality of the virtual test market live: At the Succeet 2025 market research trade fair in Wiesbaden. On 12.02.2025 from 17:10 to 17:25 on the Succeet Open Stage, Stefan Feldmeier and Immanuel Bücking will show you how the test market works today. And immediately afterwards, you can test our VR yourself - from 17:30 at the FRAG bonsai Happy Hour at the Open Stage.

Bonsai Research and EMSU, the provider of digital campaigns at the point of sale (PoS), are now cooperating. In our new test market, companies can measure the success of their digital campaigns at the PoS. We help companies to understand the actual impact of their media placement in retail - and offer a playground to try things out on a small scale.

The tests conducted by Bonsai Research for the fruit and nut bar RAWBITE are going into the next round: At our cooperation partner go2market, the bars with the alternative claim are now on the shelves. Part 3 of our series on the RAWBITE study.

This week we present a series of Bonsai news in the context of the planning&analysis Insights Congress. Today we start with something "sweet": We show how we accompanied the start-up guteseis from test market to market. And that's why you can test the really "sucky" ice cream from guteseis at our stand at Insights 2021 and the HORIZONT Advertising Effectiveness Summit.

Lebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.