Bonsai Research and EMSU, the provider of digital campaigns at the point of sale (PoS), are now cooperating. In our new test market, companies can measure the success of their digital campaigns at the PoS. We help companies to understand the actual impact of their media placement in retail - and offer a playground to try things out on a small scale.
Read moreThe tests conducted by Bonsai Research for the fruit and nut bar RAWBITE are going into the next round: At our cooperation partner go2market, the bars with the alternative claim are now on the shelves. Part 3 of our series on the RAWBITE study.
Read moreThis week we present a series of Bonsai news in the context of the planning&analysis Insights Congress. Today we start with something "sweet": We show how we accompanied the start-up guteseis from test market to market. And that's why you can test the really "sucky" ice cream from guteseis at our stand at Insights 2021 and the HORIZONT Advertising Effectiveness Summit.
Read moreLebensmittelzeitung today named confectionery manufacturer Loacker as one of the top 100 brands of 2020. Congratulations! Andreas Wilkening, Managing Director Sales & Marketing at Loacker Germany, summarised the experience the company gained from the Bonsai test market in Bremen two years ago.
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