Technologies and solutions that outlast the crisis

The current QVC study "New Normal: How does Germany live in the post-Corona world?" by Trendbüro and Bonsai Research develops five theses for life after the Covid 19 crisis.  

The Corona pandemic seems like a time-lapse for social change. But which new technologies and everyday solutions will outlast the state of emergency? The editors of the study have developed the following five theses:

1 New Me: The net becomes empathetic

2 New Healthstyle: Selfcare beats self-optimisation

3 New Work: Merging Private Life & Job

4 New Shopping: Shopping becomes a fan event

5 New Purpose: What creates meaning remains

What lies behind the trends and which results of the study underpin the individual theses is shown in the summary of the 5 theses of New Normal: How does Germany live in the post-Corona world?

In an interview with the trade magazine planung & analyse, Jens-Krüger, CEO of Bonsai, classifies the results of the study. Link to the article