Test markets and mystery shopping: the new CX-Talk

In the current podcast, Peter Pirner (i-CEM) talks to Bonsai CEO Jens Krüger about test markets and mystery shopping. Central questions: What do test markets bring to companies in times of e-commerce? What does the future of mystery shopping look like?

Test markets and mystery shopping are currently experiencing a renaissance because they reliably show on a small scale what has to work on a large scale. With test markets, companies can optimise product innovations and make market launches easier to plan.

Mystery shopping is also evolving: today, qualified mystery shoppers help companies create consistently good customer experiences at relevant touchpoints by providing fast and competent feedback.

Peter Pirner and Jens Krüger talk about the future of the two research approaches and what new opportunities they already offer companies today.

More on this topic in the current CX-Talk. The podcast is available on almost all relevant platforms - from Spotify to Apple or Google Podcast: Listen in!

CX-Talks is the most important German-language podcast that focuses exclusively on customer experience management. In a short time, it has successfully established itself in the business podcast sector with well over 1,500 streams.