5 trends in e-commerce experience - Jens Krüger in W&V
What will make online shops successful in the post-Corona world - e.g. social shopping and new ways to shop sustainably - is shown by Bonsai CEO Jens Krüger in the W&V special.
Jens Krüger developed 5 trends that will shape the user experience in e-commerce in the future from the results of the QVC study New Normal: How does Germany live in the post-Corona world, which the Trendbüro realised together with Bonsai Research:
Trend 1: Social shopping - by far the best shopping experience
Trend 2: The "personal" assistant - bots are getting better and better
Trend3: Co-creation - turning customers into accomplices
Trend4: Reality needs staging - more style for the shop
Trend 5: Together for a better world - sustainability in e-commerce