Single source study on confectionery starts in the pre-Christmas season

Christmas is here again in the food retail sector. Just in time for the start of the season, the large confectionery pilot study will soon be launched with our new panel partner Gemius. We collect and analyse the receipts (shopping behaviour), the online behaviour (tracking data) and the purchase motives (through surveys) of confectionery shoppers. Interested in participating?

Shopper ResearchElke Loew15 September 2021New study, confectionery manufacturers, confectionery, single source, shopper research

Roshen confectionery group - with Bonsai into German trade

Eastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.

Sales & Food ServiceElke Loew20 May 2020Market entry, market entry strategy, Roshen, confectionery manufacturer, confectionery, placement in trade, Bonsai Sales Magazine, Bonsai Research, listing, trade study, foodretailing

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