The "new" Bonsai - Interview at marktforschung.de

Holger Geißler from marktforschung.de spoke with CEO Jens Krüger about the further development of Bonsai Research, the integration of the many new colleagues who came on board this year, the challenges posed by Corona and what lies behind the formula Bonsai = Data + x. More about the "new" Bonsai - and the complete interview on marktforschung.de:

Bonsai and go2market - Reports on the cooperation and the first study

Our new cooperation with the innovative test supermarket go2market is the topic of "markenartikel" and "marktforschung.de", among others. With RAWBITE, the fruit-nut bar from the Bahlsen Group, the first study has also just started. What we can offer in cooperation with go2market - and how RAWBITE tests with the new tool ...

Bonsai in the media, test market & sales supportElke Loew11 October 2021Bonsai Research, go2market, media coverage, RAWBITE, retail, shopper research, product innovation, launches

Interview: How Bonsai is decoding the customer journey anew

Jasmin Pampuch, Head of Shopper Research, talks about new, smart research approaches at Shopper Research (Single Source) and about the Bonsai philosophy on research in "real life" in an interview on marktforschung.de.

Shopper Research, Media ResponseElke Loew28 September 2021Shopper Research, Shopper Journey, Single Source, Gemius

Single source study on confectionery starts in the pre-Christmas season

Christmas is here again in the food retail sector. Just in time for the start of the season, the large confectionery pilot study will soon be launched with our new panel partner Gemius. We collect and analyse the receipts (shopping behaviour), the online behaviour (tracking data) and the purchase motives (through surveys) of confectionery shoppers. Interested in participating?

Bonsai and Gemius decode the customer journey anew

Bonsai Research is the exclusive institute partner of the panel provider Gemius from 1.9.2021. This means that media usage and purchase data are collected from one and the same person (single source). All websites visited and the advertising contacts there (including the walled garden) are tracked. Shoppers scan their purchases via the Bonsai app on their smartphone.

Shopping behaviour is changing permanently

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.

"You can't simulate real life".

In an interview with planung&analyse, Bonsai CEO Jens Krüger talks about the test markets of the future, the development of Bonsai into a platform for experimental marketing and his plans.

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