The end consumers are animal demanding. Mistresses and masters are the target group, the pet shop the only customer. Petlando is rolling up the pet supplies market with innovative products. Without an online shop of its own. CX expert and Petlando marketing director Dr Peter Pirner reports in the current Bonsai sales magazine how Petlando is conquering market shares.
Read moreCustomer experience is no longer enough, it has to be total customer experience. The logic of the increase alone makes it clear: investments are being made here. Millions are invested in software, systems, artificial intelligence and ultimately also in human intelligence in the form of personnel. At the same time, marketing seems more bland than ever. Why is that actually the case? Jens Krüger asks - and gives suggestions on how things could be different in Bonsai Sales-Magazin.
Read moreThe customer experience in the "new normal" is an enormous concern for advertisers, agencies and retailers. That's why it is the main topic of the new issue of Sales Magazine, which we publish together with myEnso and New Business Verlag. What awaits you in the hot-off-the-press issue - here's an insight:
Read moreEastern Europe's largest confectionery manufacturer is preparing to expand into Germany: Bonsai Research tests which products are suitable for the German market, how packaging can be optimised and what retailers expect from Roshen.
Read moreThe Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?
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