Bonsai meets Fritz Classen - Consumer Segmentation 2020

Bonsai combines the Values Index with a value-based segmentation. What insights the linking of the largest social media analysis with a modern consumer classification offers - and what is behind the idea and the cooperation with the strategy consultancy Fritz Classen.

Bonsai StrategyElke Loew27 July 2020Values Index, Fritz Classen, Segmentation, Consumer Research, Consumer Segmentation, Changing Values, Cultural Class, Market Research, Bonsai Reseach

Values Index 2020 Corona Update: 5 trends that companies need to know about

2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.

Lab, Bonsai Strategy, Bonsai FutureElke Loew24 June 2020Values Index, Changing Values, Social Values, Bonsai Research, Social Media Analysis, Corona Update, Study, Trend Bureau, Trend Researcher, Trends, Kantar, Consumer Research, FutureResearch

Future of retail: study by Trendbüro and Bonsai starts

The "Vitalisation of Retail" is a future study with practical utility. In addition to the well-founded analysis, manufacturers and retailers can directly test in the integrated test market which scenarios are particularly promising for them. How you can still participate:

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