"From real life" - the new Bonsai column on marktforschung.de

There is no shortage of topics in marketing and market research at the moment - stories that real life writes. Jens Krüger deals with precisely these for the first time today - and regularly in the future - in his new column.

On the occasion of the announced Karstadt closures, Jens Krüger asks in the current article: "Why doesn't a market researcher actually become CEO of Karstadt? It would be about time now, wouldn't it?" Here are some ideas:

Perhaps Karstadt under a market researcher as CEO would be a cooperative, a place of encounter created jointly by customers and a few courageous investors? Why don't start-ups that still lack a presence in stationary retail present themselves in the department stores' of the future? And couldn't Manufaktum take over the haberdashery department and Amazon Fresh or myEnso the grocery department?

More answers to the question of what market research could do for Karstadt in Jens Krüger's new column Das Wahre Leben on marktforschung.de

Study on the future of trade

Not (yet?) in the column, but fitting for the topic: Together with Trendbüro, Bonsai will soon launch the study Vitalisation of Retail. In order to understand the new food consumption and to develop sustainable strategies for the time during and after Corona, the study brings together FMCG manufacturers, retailers, consumers and visionaries from outside the industry. We answered the most important questions about the study in a presentation. Link to the PDF