At Succeet 25, Jasmin Pampuch, Head of Bonsai Shopper & Behaviour Research, our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but rather analyses the real online behaviour data of 20 million online users worldwide. The highlight: FRAG bonsAI makes concrete suggestions for the channels, the content and even for the visuals and the language of campaigns.

Jasmin Pampuch explains what FRAG_bonsAI really brings to our customers in a YouTube interview at Succeet.

FRAG bonsAI at Succeet: AI with real data from 20 million online users

At Succeet 2025, Jasmin Pampuch, Head of Bonsai Shopper & Behavior Research, will be presenting our new AI FRAG bonsAI. FRAG bonsAI does not guess (like Deep Seek), but analyzes the real online behavioral data of 20 million online users worldwide. The highlight: bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns.

Shopping behaviour is changing permanently

Corona acts as a catalyst for trends in shopping behaviour. CodeCheck and Bonsai show in the latest study with retailers and consumers how COVID-19 changes shopping behaviour in the long term.

Recent contributions from/about our experts