Values Index Update 2022/1 - Project Confidence. Jens Krüger and Alisa Heinl (Bonsai), Ulrich Köhler and Fiorella Frank (Trendbüro) and Björn Welzel and Jonas Michels (Fritz Classen) present the new Values Index - more up-to-date, faster and bigger than ever before. The largest social media study on social change shows: Health, freedom and family are the values that people are most concerned about.
Read more2020 Values Index Corona Update: The Covid 19 crisis is accelerating changes in consumer values. In the new social media study, Trendbüro, Bonsai Research and Kantar show what implications this has for companies. 5 Trends.
Read moreThe Values Index 2020 is not a feel-good index. How can companies respond to the advancing individualisation and other signs of changing values?
Read moreThe Values Index is a compass of our society. Here, trend researchers and insiders take a look at the highlights of the current study.
Read moreLess lifestyle, more politics - this is one of the basic findings of the largest social media study on social values. Jens Krüger, CEO of Bonsai, explains why the value of "nature" has clearly lost relevance in social media in times of Fridays-for-Future.
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