The GenZ is also pigeonholed and pressed into buzzwords. The desire to describe young consumers in simple stereotypes and key figures has so far survived every generational change - including that from the so-called Generation Chillstand to Generation Greta. Ina Komischke, Client Partner Bonsai Lab, pleads for differentiated, qualitative target group research in the current issue of planning&analysis.
Read moreJasmin Pampuch, Head of Shopper Research, talks about new, smart research approaches at Shopper Research (Single Source) and about the Bonsai philosophy on research in "real life" in an interview on marktforschung.de.
Read moreplanning & analysis reports today: "The team building at Bonsai Research continues - this time the Bonsai Lab, the qualitative research of Bonsai, gets new support: Nadja Hilse as a Client Partner. The experienced semiotician and specialist for cultural insights analyses will take on a cross-sectional function between innovation research, brand strategy and consulting.
Read moreJens Krüger, CEO of Bonsai, comments in New Business magazine on the significant growth in the digital display advertising market and the upwardly revised forecast for 2021. For Jens Krüger, the fact that the market will pass the €5 billion mark this year is clearly the result of changing customer journeys in a number of important industries.
Read moreBonsai CEO Jens Krüger has been dealing with the topic of customer experience even more intensively than usual in recent weeks and months. Today his column "CX - the explanation of the world. Or what is it actually about?" at marktforschung.de. A few days ago, the magazine "Sales" for Friends & Family from Bonsai and myEnso came out with a complete issue on the topic of CX.
Read moreBonsai Research is the exclusive institute partner of the panel provider Gemius from 1.9.2021. This means that media usage and purchase data are collected from one and the same person (single source). All websites visited and the advertising contacts there (including the walled garden) are tracked. Shoppers scan their purchases via the Bonsai app on their smartphone.
Read moreCreatives sometimes cultivate their prejudices against market research, which supposedly sets them limits and "shoots down" the best ideas. In the New Business Podcast, Thomas Hoch (Head of NeedScope & Brand Strategy at Bonsai) and Walter Freese (Director Business Development at Interrogare) thoroughly dispel this prejudice and talk about how market research can support creatives.
Read morePlanning & Analysis reports on another new addition to Bonsai. Jan Borcherding joins the Strategy Team as Head of CSR (Corporate Social Responsibility). The CR expert comes from Kantar, where he advised and supported well-known clients on the topic of corporate reputation management for years.
Read moreAlexandra von Cukrowicz is now head of qualitative research at Bonsai Research - this was reported today by Planung&Analyse (P&A). The Bonsai Lab is already the fifth area that Bonsai Research is significantly expanding as part of the "Data + X" 2021 strategy - after Bonsai Strategy, CX & Mystery Research, Media & Analytics and Shopper Research.
Read moreUnder this title, marktforschung.de reports that we have acquired the German licence for NeedScope from Kantar: "With the licence, part of the Brand Strategy team from Kantar will also switch to Bonsai on 1 April 2021: Thomas Hoch, Manuel Otte and Joachim Odendahl." Unilever, Mondeléz, Samsung and Google, among others, work with the emotion measurement tool.
Read more"Why qualitative research in particular is struggling so much in the context of other disciplines despite Covid-19 - and why a look at UX helps to understand what is currently lacking. Maybe at least." This topic is commented on by Bonsai CEO Jens Krüger in his column on marktforschung.de.
Read moreSabine Hedwig Mohr writes in planning&analysis about the new developments at Bonsai: "Customer Experience and the Bonsai Lab are being strengthened. Further acquisitions are announced". marktforschung.de reports on Bonsai: "The most advanced so far is the further development of the Customer Experience/Mystery Research division."
Read moreHow do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:
Read moremarktforschung.de asked. Jens Krüger (Bonsai) and Sebastian Sorger (Norstat) answered. And what is Jens Krüger's marketing hack to inspire customers in times of Corona? The same as usual: "See. Understand. Do. We should be able to do that ;-)".
Read moreHow sustainably will people's behaviour change as a result of the Corona crisis? And how can companies react to the sometimes contradictory developments in consumer behaviour? Five implications for companies are shown by Bonsai-CEO Jens Krüger in his expert article in the current issue of the magazine markenartikel.
Read moreOur values determine how we live and what we consume. Björn Welzel (Fritz Classen) and Jens Krüger (Bonsai) explain the advantages of a new, differentiated and value-based consumer segmentation for companies in an expert article in p&a.
Read moreWhy market research for marketing should be more than the umpteenth study on Covid-19 and the "NewNormal". And how to prevent the sustainability boom from becoming a sustainability boomerang for companies is described by Jens Krügers in his column on marktforschung.de.
Read moreThe people out there, the consumers, have the power and they have the choice. Also, but not only, when it comes to sausage. Rügenwalder Mühle recognised the signs of the times in good time and is now, for the first time, doing more with substitute products than with meat products. One of a few good examples.
Read moreIn the new CX-Talks podcast, Peter Pirner (i-CEM) talks to Bonsai-CEO Jens Krüger about test markets and mystery shopping. How do test markets work in the age of e-commerce? How can companies use them to optimise product innovations and make market launches easier to plan?
Read more"Hello! Are you completely crazy now?" asks Bonsai-CEO Jens Krüger in his column on marktforschung.de: "The trade and the current pricing policy seem to be getting out of hand. We, the market researchers in this country, should intervene. Now, before it's too late and we all have to pay the price for the cheapest price."
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