CSR expert Jan Borcherding comes to Bonsai

Bonsai Research continues to expand its Bonsai Strategy division. Jan Borcherding is now on board as Head of CSR (Corporate Social Responsibility). This was reported by planung&analyse on 17.06.2021. Jan Borcherding was the brains behind the German Donation Monitor for a long time. The CR expert comes from Kantar, where he advised and supported well-known clients on the topic of corporate reputation management for years. The Bonsai strategy team had already been strengthened in April. At that time, Thomas Hoch (Head of Brand Strategy), Manuel Otte (Client Partner Brand Strategy) and Joachim Odendahl (Consultant Brand Strategy) joined the team.

Marktforschung. de also reported on the appointment of Jan Borcherding.

To the article in Planning&Analysis

To the article on marktforschung.de

To the press release of Bonsai

Article in planning & analysis (excerpt)

Bonsai Strategy, media responseElke Loew17 June 2021Personalie, Bonsai Reseach, Bonsai Strategy, Corporate Social Responsibility, Corporate Reputation, NeedScope, Values Index