Posts tagged with NeedScope
AI + IQ = Bonsai
AI + IQ = Bonsai

How would it be if an artificial intelligence could answer one of the most important questions in advertising effectiveness research at the push of a button, namely: What needs of people are triggered by exactly this one advertising medium, this one image that a brand sends out? Sounds good? It is. And it already works.

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Bonsai StrategyElke LoewNeedScope, Artificial Intelligence, Emotional Branding, Advertising Impact Summit 2021, Advertising Impact, Advertising Impact Research, Insights 2021
CSR expert Jan Borcherding comes to Bonsai
CSR expert Jan Borcherding comes to Bonsai

Planning & Analysis reports on another new addition to Bonsai. Jan Borcherding joins the Strategy Team as Head of CSR (Corporate Social Responsibility). The CR expert comes from Kantar, where he advised and supported well-known clients on the topic of corporate reputation management for years.

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Bonsai Strategy, media responseElke LoewPersonalie, Bonsai Reseach, Bonsai Strategy, Corporate Social Responsibility, Corporate Reputation, NeedScope, Values Index