Interview: How Bonsai is decoding the customer journey anew

Jasmin Pampuch, Head of Shopper Research at Bonsai, talks about new, smart research approaches in shopper research (single source) and about our philosophy on research in "real life" in an interview on marktforschung.de.

The special feature: Online behaviour and purchase data are collected from one and the same person (single source). All websites visited and the advertising contacts there (including Walled Garden) are tracked via the Gemius panel. Shoppers scan their purchases via the Bonsai app on their smartphone. "We not only quantify the individual buyer groups of your brand or product," Jasmin Pampuch emphasises in the interview, "but we also determine the influence of the individual touchpoints - for example online advertising or TV spots - on the purchase decision. As a result, we can determine exactly which adjustments you can make to optimise the conversion of your brand (or even an entire product category)." 

At the Market Research Week, Jasmin Pampuch presents the function and advantages of the single source approach for the shopper journey under the title "Path to Purchace - newly decoded". You can register for the event here. More: About the opportunities opened up by our cooperation with Gemius and about the soon to be launched large confectionery study.