The audio marketer RMS shows in a current case study how audio advertising makes people want to buy Jever Fun. Highlight of the Bonsai study: the willingness to buy Jever Fun "soon" increased significantly among the listeners of the commercial. In mixed contacts (audio and moving image as well as online), the respondents' willingness to buy tripled.

Bonsai Research is the exclusive institute partner of the panel provider Gemius from 1.9.2021. This means that media usage and purchase data are collected from one and the same person (single source). All websites visited and the advertising contacts there (including the walled garden) are tracked. Shoppers scan their purchases via the Bonsai app on their smartphone.

How would it be if an artificial intelligence could answer one of the most important questions in advertising effectiveness research at the push of a button, namely: What needs of people are triggered by exactly this one advertising medium, this one image that a brand sends out? Sounds good? It is. And it already works.

BiFi and RMS wanted to know: What is the impact of a brand-building radio spot - without any price discount or promotion? One result from the Bonsai test market NRW: sales of BiFi Roll increased by 16 per cent as a result of the campaign. The increase in sales was particularly high at petrol stations, the location of one of the tested spots.