Jasmin Pampuch, Head of Shopper Research, talks about new, smart research approaches at Shopper Research (Single Source) and about the Bonsai philosophy on research in "real life" in an interview on marktforschung.de.
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Christmas is here again in the food retail sector. Just in time for the start of the season, the large confectionery pilot study will soon be launched with our new panel partner Gemius. We collect and analyse the receipts (shopping behaviour), the online behaviour (tracking data) and the purchase motives (through surveys) of confectionery shoppers. Interested in participating?
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