Nadja Hilse joins the Bonsai Lab as of today

planning & analysis reports today: "The team building at Bonsai Research continues - this time the Bonsai Lab, the qualitative research of Bonsai, gets new support". Through Nadja Hilse as Client Partner." The experienced semiotician and specialist for cultural insights analyses will take on a cross-sectional function between innovation research, brand strategy and consulting.

"At Bonsai , I am attracted by the tools available - especially the NeedScope model and the Value Index," Nadja Hilse explains her change. "Both complement my previous semiotic work perfectly. And I like the idea of the Bonsai Lab, because it is currently extremely important for brands to experiment and reinvent themselves."