Posts tagged with advertising research
"Throw the boring and always the same ideas into the wastepaper basket".

Creatives sometimes cultivate their prejudices against market research, which supposedly sets them limits and "shoots down" the best ideas. In the New Business Podcast, Thomas Hoch (Head of NeedScope & Brand Strategy at Bonsai) and Walter Freese (Director Business Development at Interrogare) thoroughly dispel this prejudice and talk about how market research can support creatives.

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