In the current issue of planning&analysis, our qualitative expert Alexandra von Cukrowicz and Felix Tiede from Bilendi report on their new men's cosmetics study. The highlight: The qualitative survey of cosmetics users and non-users was conducted via WhatsApp, the favourite messenger of German citizens.
Read moreCompanies and brands have to react: What do they want and need to stand for in the future? What is relevant to people now? Which strategy is the right one? That's the topic of the FaceClub on 8 July at 6 pm. With Bonsai brand strategist Thomas Hoch, innovation expert Alexandra von Cukrowicz and CEO Jens Krüger.
Read moreCreatives sometimes cultivate their prejudices against market research, which supposedly sets them limits and "shoots down" the best ideas. In the New Business Podcast, Thomas Hoch (Head of NeedScope & Brand Strategy at Bonsai) and Walter Freese (Director Business Development at Interrogare) thoroughly dispel this prejudice and talk about how market research can support creatives.
Read morePlanning & Analysis reports on another new addition to Bonsai. Jan Borcherding joins the Strategy Team as Head of CSR (Corporate Social Responsibility). The CR expert comes from Kantar, where he advised and supported well-known clients on the topic of corporate reputation management for years.
Read moreBiFi and RMS wanted to know: What is the impact of a brand-building radio spot - without any price discount or promotion? One result from the Bonsai test market NRW: sales of BiFi Roll increased by 16 per cent as a result of the campaign. The increase in sales was particularly high at petrol stations, the location of one of the tested spots.
Read moreHow sustainable will the sustainability trend affect the beauty industry? What innovative possibilities can retailers use to offer cosmetics customers new shopping experiences? Why do beauty products need purpose and how important is self-care? At Bonsai@VKE-Campus, cosmetics companies were given new impulses - by Jasmin Pampuch (Bonsai) and Marco Burkhardtsmayer (MuSe).
Read moreAlexandra von Cukrowicz is now head of qualitative research at Bonsai Research - this was reported today by Planung&Analyse (P&A). The Bonsai Lab is already the fifth area that Bonsai Research is significantly expanding as part of the "Data + X" 2021 strategy - after Bonsai Strategy, CX & Mystery Research, Media & Analytics and Shopper Research.
Read moreUnder this title, marktforschung.de reports that we have acquired the German licence for NeedScope from Kantar: "With the licence, part of the Brand Strategy team from Kantar will also switch to Bonsai on 1 April 2021: Thomas Hoch, Manuel Otte and Joachim Odendahl." Unilever, Mondeléz, Samsung and Google, among others, work with the emotion measurement tool.
Read moreBonsai Research has moved into larger, great offices in Hamburg. Despite the home office, we simply needed more space for our new colleagues. We found it in Theodorstraße in the listed building ensemble "Westend Village". Neo-Renaissance meets 21st century.
Read moreBonsai is now also expanding its Shopper Research division. As of today, Martina Heise is strengthening the department as a Client Partner. At the same time, Bonsai colleague Jasmin Pampuch is taking over as head of the department. This means that ad hoc shopper research at Bonsai has a new, powerful duo.
Read more"Why qualitative research in particular is struggling so much in the context of other disciplines despite Covid-19 - and why a look at UX helps to understand what is currently lacking. Maybe at least." This topic is commented on by Bonsai CEO Jens Krüger in his column on marktforschung.de.
Read moreBonsai is a new supporting member of the VKE cosmetics association, where Jens Krüger was already active as an advisory board member. In a current expert article, the Bonsai-CEO deals with the question of how companies in the beauty segment can successfully react to megatrends such as individualisation, sustainability and ethical consumption.
Read moreBonsai expands media and advertising impact research..: Michael Voß started work today at the market research specialist Bonsai . As a Client Partner, he strengthens the Media & Analytics division. Michael Voß was previously at Kantar, where as Associate Director Media Research he managed projects for media marketers in particular.
Read moreSabine Hedwig Mohr writes in planning&analysis about the new developments at Bonsai: "Customer Experience and the Bonsai Lab are being strengthened. Further acquisitions are announced". marktforschung.de reports on Bonsai: "The most advanced so far is the further development of the Customer Experience/Mystery Research division."
Read moreFor the first time in its 95-year history, the International Green Week took place as a purely digital event in Berlin on 21 and 22 January. More than 20,000 users took advantage of the IGW platform. Jens Krüger spoke at the event "Reinventing Food Business" about how large retail companies have to change in order to establish real customer proximity.
Read moreEthical consumption has arrived in the middle of society: For more than two thirds of Germans, ethical criteria play an important role in their purchasing decisions. This is a result of the 5th Trend Study on Ethical Consumption by the Otto Group and the Trend Bureau (market research: Bonsai).
Read moreIn its new white paper, the Sparkassen Innovation Hub highlights eleven current trends and theses on the changing understanding of values and the resulting opportunities and challenges for savings banks and banks. It is based on the Values Index 2020 and other studies by Trendbüro, Bonsai Research, Kantar and measury.
Read moreTime for themselves - "me-time" - was used by women in 2020 primarily to watch favourite series and films, to surf the internet and to shop online. For the next few months, they have resolved to think positively (59 percent) and pay more attention to their own well-being (49 percent), according to the four-country study.
Read moreThe mystery shoppers of Bonsai evaluate retail in Corona times. While the shopping experience in supermarkets is improving, almost all discounters perform worse from wave to wave. Exception: Aldi Süd.
Read moreHow do products from other countries enter the German market? The best way is with a system: that's why Bonsai is now researching successful marketing and pricing strategies for Greek products. How the tool works and how start-ups can use it to minimise market entry risks:
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