Meßmer Cold Tea stands for ice-cold tea enjoyment. To draw attention to its product range, Meßmer used an online audio campaign in selected test regions for the first time. The SalesLift analysis that Bonsai carried out for RMS shows how successful online audio was: Sales of the entire product range increased by 22 percent over the four-week campaign period.
Read moreIn the current audio effect case study, audio marketer RMS shows how audio advertising makes people want to buy the products of the organic headquarters. First highlight of the study conducted by Bonsai Research: The brand awareness of Bio-Zentrale more than tripled through audio contact. The willingness to buy also increased significantly.
Read moreBiFi and RMS wanted to know: What is the impact of a brand-building radio spot - without any price discount or promotion? One result from the Bonsai test market NRW: sales of BiFi Roll increased by 16 per cent as a result of the campaign. The increase in sales was particularly high at petrol stations, the location of one of the tested spots.
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