In the current audio effect case study, audio marketer RMS shows how audio advertising makes people want to buy the products of the organic headquarters. First highlight of the study conducted by Bonsai Research: The brand awareness of Bio-Zentrale more than tripled through audio contact. The willingness to buy also increased significantly.
Read moreThe audio marketer RMS shows in a current case study how audio advertising makes people want to buy Jever Fun. Highlight of the Bonsai study: the willingness to buy Jever Fun "soon" increased significantly among the listeners of the commercial. In mixed contacts (audio and moving image as well as online), the respondents' willingness to buy tripled.
Read moreBiFi and RMS wanted to know: What is the impact of a brand-building radio spot - without any price discount or promotion? One result from the Bonsai test market NRW: sales of BiFi Roll increased by 16 per cent as a result of the campaign. The increase in sales was particularly high at petrol stations, the location of one of the tested spots.
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