Yesterday, the fruit and nut bar RAWBITE launched its first trial with Bonsai Research in Cologne's go2market, a test supermarket for product launches, relaunches and optimisations. RAWBITE is the first client to use the new go2market module of the Bonsai Launch Pad - our toolbox for exploring the opportunities of new launches and potential changes to established products. How does this work and what do we do for RAWBITE?
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