RAWBITE is well received in the Bonsai test in the go2market

The fruit and nut bar RAWBITE is selling very well in the Cologne test supermarket go2market - and is also convincing in terms of appeal and taste. The question of how the bar's claim will affect purchasing behaviour remains exciting. Part 2 of our series on the RAWBITE study.

Experience research live - this is possible at the Cologne test supermarket go2market. Representatively selected customers shop here and then evaluate the products. The first study by Bonsai Research in the go2market started three weeks ago. The RAWBITE colleagues and the Bonsai team went there to see for themselves the placement of the bars, the digital advertising media and the possibilities of this test supermarket.  

Preliminary results of the RAWBITE test

The placement of the fruit-nut bars, which contain no added sugar and are 100% organic, vegan and palm oil-free, took place in go2market at the beginning of October. Sales have been convincing so far - as has the participation of buyers in the post-purchase survey. More returns are expected here, as the survey of shoppers via app can only take place with a time lag after purchase. After all, RAWBITE buyers must have had the opportunity to eat the bar before they can answer questions about taste, for example.

The first figures show: RAWBITE is particularly popular as a snack on the go. The brand has a high likeability rating and customers like the design of the packaging very much. Whether there is still room for improvement makes the RAWBITE case exciting. Because from February 2022, an alternative packaging will be sold in the go2market. At the end of the test, there will be a clear recommendation for the future marketing of the fruit-nut bar. We will keep you informed about the progress of the trial and further results here in the Bonsai blog.

Tests in the go2market are part of the Bonsai Leek Pad as of this month: With this modular toolbox, we sound out the opportunities of launches and relaunches, show optimisation possibilities and minimise the risks for product innovation.

The Bonsai Launch Pad at a glance

The Bonsai Launch Pad can be used as a kind of TÜV for product innovations and as an entry ticket for the German trade. The Bonsai Launch Pad is modular and can be flexibly adapted to the needs of each customer - in the case of RAWBITE through the go2market test (level 4). The modules in detail:

Module 1: Evaluation of the product by the trade (store manager)

Module 2: Survey of consumer feedback in the food pioneer community of myEnso

Module 3: Listing in the online supermarket myEnso (first endurance test in the full range)

Module 4: Test in the go2market supermarket

Module 5: Real Bonsai test market: entry into stationary trade (Edeka and REWE)

Module 6: Regional listing and national distribution support 

If you have any questions about the Bonsai Launch Pad, please contact: Michaela Thielen or Stefan Feldmeier.