The preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
Read moreThe new evaluation of the largest long-term social media study on social developments (since 2009) is published today under the title "Values Index Update 2024/1 - Attitude". The study by Bonsai Research and Trendbüro shows that the tone in social media is becoming more aggressive. Society is drifting further apart. Clear attitudes are now required from politicians, institutions and companies. "Freedom", "health" and "family" are the values that concern people the most.
Read morePeople's longing for ease and freedom has grown enormously in permanent crisis mode. The problem is that the quest for individual freedom threatens to divide our society. The exciting results of the new values index update met with a great response in the media. On 13.01. more about this at an online presentation of Bonsai.
Read moreWe had already informed you about the "new" values index. According to it, health, freedom and family are the values that people are most concerned about. Today we summarise what the media are reporting about the largest social media study on social change. And how the values index can be used operationally in companies.
Read moreValues Index Update 2022/1 - Project Confidence. Jens Krüger and Alisa Heinl (Bonsai), Ulrich Köhler and Fiorella Frank (Trendbüro) and Björn Welzel and Jonas Michels (Fritz Classen) present the new Values Index - more up-to-date, faster and bigger than ever before. The largest social media study on social change shows: Health, freedom and family are the values that people are most concerned about.
Read moreToday the new "Values Index Update 2022/1 - Project Confidence" is published - the largest social media study on social developments. Under the title "Zeitenwenden. Changing values. Why we should be confident now" is the title of today's column by Jens Krüger on marktforschung.de - in keeping with the current values index.
Read moreUnder the title "Values Index Update 2022/1 - Project Confidence", the new evaluation of the largest social media study on social developments will be published on 7.4.2022. Jens Krüger, CEO of Bonsai Research, reveals today what is in the new Values Index - and what you can expect from the study.
Read moreThe new edition of the largest social media study on changing values and current social developments will be published on Thursday, 7 April 2022 under the title Werteindex Update 1/2022 - Projekt Zuversicht. Bonsai Research, the Trendbüro and Fritz Classen invite you to attend:
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