Kim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...
Read moreBonsai is one of the 20 largest market research companies in Germany for the first time. This is according to the Context Turnover List 2023, which marktforschung.de has now published. The figures reflect the fact that our growth strategy is paying off.
Read moreBonsai Research and EMSU, the provider of digital campaigns at the point of sale (PoS), are now cooperating. In our new test market, companies can measure the success of their digital campaigns at the PoS. We help companies to understand the actual impact of their media placement in retail - and offer a playground to try things out on a small scale.
Read moreAround 50 company and press representatives gathered online for the presentation of the Values Index 1/2024, the largest social media study on social change - around a dozen were guests at Bonsai Research in Hamburg. In addition to the exciting results, the main focus was on how companies need to react to the most important manifestations of the change in values - using best practices, of course.
Read moreThe newly developed study "Deutsche Bank Standard of Living Index 2023", which was implemented and surveyed by Bonsai Research, met with broad media interest. The Frankfurter Allgemeine, Saarbrücker Zeitung and Südwestpresse, among others, reported on the study. Articles were also published in the trade press (marktforschung.de) and the business press (Geldanlagen Nachrichten).
Read moreDer Spiegel reports on the German Donation Monitor 2023, which is conducted by Bonsai Research for the German Fundraising Association. Der Spiegel writes: "According to a survey, donation behavior in the country differs according to political preference. According to the survey, supporters of the Greens are the most generous (...). Voters of the AfD are significantly less willing to donate than those of other parties." Just one result of the German Donation Monitor that shows how many interesting details about the donation behavior of the population the study contains.
Read moreIn the new webinar series "Better Brands by Bonsai" - we show you what brand research can do for you today. The third part today is about Bonsai BrandMonitor, the brand success monitor.
Read moreIn the new webinar series "Better Brands by Bonsai" - we show you what brand research can do for you today. The second part today is about: Bonsai BrandMap - Growth needs potential
Our experts Alexandra von Cukrowicz and Thomas Hoch present here how strategic brand positioning in a competitive environment reveals new potential for brands.
Read moreThe preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
Read moreMore positive than expected: citizens rate their current standard of living as "still good" (2-): This is the result of the newly developed "Deutsche Bank Standard of Living Index 2023", which was implemented by Bonsai Research and surveyed in September 2023. Exciting - among many other things: The mood varies from state to state.
Read moreThe new evaluation of the largest long-term social media study on social developments (since 2009) is published today under the title "Values Index Update 2024/1 - Attitude". The study by Bonsai Research and Trendbüro shows that the tone in social media is becoming more aggressive. Society is drifting further apart. Clear attitudes are now required from politicians, institutions and companies. "Freedom", "health" and "family" are the values that concern people the most.
Read moreIn the new webinar series "Better Brands by Bonsai" - we show you what brand research can achieve today. The first part today is about: Bonsai BrandCore - Strong brands for heart and mind. Prof. Dirk Frank, Head of Bonsai Strategy, presented how we capture the brand core and the brand codes - as well as the 'mental' availability and the implicit and explicit representation of the brand personality. And how all this helps your brand. Where you can register for the next webinars ....
Read moreWe wish you a pink and merry Christmas! We would like to share a little Christmas story with you today. It's the story of the little Bonsai tree "Peppermint" - and it's actually our Christmas story. And because we also stand for innovation, our Christmas story is AI-generated ...
Read moreMeßmer Cold Tea stands for ice-cold tea enjoyment. To draw attention to its product range, Meßmer used an online audio campaign in selected test regions for the first time. The SalesLift analysis that Bonsai carried out for RMS shows how successful online audio was: Sales of the entire product range increased by 22 percent over the four-week campaign period.
Read moreExciting challenges for the agriculture of the future result in an exciting project for Bonsai. We tackled this topic of innovation in the agricultural sector in a co-creation workshop with the Forum Moderne Landwirtschaft at the end of November. The background: In 2050, agriculture will have to feed ten billion people, while operating in the most climate-friendly way possible, promoting animal welfare and biodiversity and adapting to changing consumer habits.
Read moreOver 90 percent of online shoppers of OTC/over-the-counter products do not use their websites at all on the path to purchase. But 93 percent of OTC online shoppers use Google on their Path to Purchase (although only 24 percent report this in surveys). The trade press reports on the new meta-study by Bonsai Research on the actual behavior of OTC online shoppers.
Read moreThe new Glory Payment Report shows that consumers have become much more open to new (self-service) technologies. Many expect them, as the report's new Bonsai study shows. The barriers to self-service have never been so low. The principle of self-service is now accepted, and the technology has arrived. The use of AI has also long since ceased to be a taboo subject for the vast majority.
Read moreThis is how innovation research works today: from the first idea to the finished product or service in the market. From the first idea to the finished product or service on the market. Our colleagues take you on our Innovation Journey. Today, Stefan Feldmeier and Prof. Dirk Frank show how to make early potential estimates and new, real and virtual test market formats even for completely new products and categories in the context of growth potential studies.
Read moreJan Reuter, Influencer and YouTuber with his own pharmacy, calls himself (ironically) "Pill Instructor". On LinkedIn, he has taken on our new study "Bonsai OTCApotheken Außendienst Rating 2023". What he presents in terms of results and conclusions in several videos is pure utility value for pharmaceutical companies - opinionated and also amusing.
Read morePrice, packaging and concept research. How such tests work, among other things with the help of the Bonsai benchmark database, was the topic of today's second webinar on the Innovation Journey from Bonsai Research. Margareta Koch and Evelyn Kiepfer from the Bonsai Strategy Team led through the session. For all those who missed it: We have of course recorded it for you (see below).
Read more
