In the new webinar series "Better Brands by Bonsai" - we show you what brand research can achieve today. The first part today is about: Bonsai BrandCore - Strong brands for heart and mind. Prof. Dirk Frank, Head of Bonsai Strategy, presented how we capture the brand core and the brand codes - as well as the 'mental' availability and the implicit and explicit representation of the brand personality. And how all this helps your brand. Where you can register for the next webinars ....
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