The new evaluation of the largest long-term social media study on social developments (since 2009) is published today under the title "Values Index Update 2024/1 - Attitude". The study by Bonsai Research and Trendbüro shows that the tone in social media is becoming more aggressive. Society is drifting further apart. Clear attitudes are now required from politicians, institutions and companies. "Freedom", "health" and "family" are the values that concern people the most.
Read moreDoing market research was a bit like being Swiss. Untouchable, neutral, always conscientious, sometimes over-correct. But how (un)political must marketing and also market research be in view of the war in Ukraine and the pandemic? Jens Krüger deals with this question in his current column on marktforschung.de.
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