A major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.

Media response, Bonsai FutureElke LoewOctober 29, 2024futurology, brand management, Bonsai Future, interview, Kim Hausser, Prof. Peter Wippermann, trend research

Launch of Bonsai Future - media response

Kim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...

Bonsai Future, media responseElke LoewMarch 12, 2024Bonsai Future, press echo, Kim Hausser, Prof. Peter Wippermann, foresight, futurology

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