The preliminary coverage of the largest social media study on changing values was enormous: daily newspapers, the trade press and several news portals reported on the Value Index 2024/1: how society is drifting apart and the tone in social media is becoming harsher. On January 17 at 11 a.m., we will show what companies and institutions can learn from the results of the value index from Bonsai and Trendbüro. We cordially invite you to attend the presentation in person in Hamburg or online:
Read moreThe new evaluation of the largest long-term social media study on social developments (since 2009) is published today under the title "Values Index Update 2024/1 - Attitude". The study by Bonsai Research and Trendbüro shows that the tone in social media is becoming more aggressive. Society is drifting further apart. Clear attitudes are now required from politicians, institutions and companies. "Freedom", "health" and "family" are the values that concern people the most.
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