Top Of Class Insights Industry: Bonsai nominated three times

The industry portal marktforschung.de, in cooperation with the industry trade fair succeet GmbH, will be honoring the best providers in the insights industry in various areas every year. The award is called: Top Of Class Insights Industry, or TOCii for short. At the premiere, the readers of marktforschung.de nominated Bonsai in three of the five categories: Customer Journey & Touchpoint Analysis, Pharma and Healthcare Research and Trend and Future Research. Many thanks to the marktforschung.de users who nominated us!

Futurology: "Brands must also deliver!"

A major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.

Launch of Bonsai Future - media response

Kim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...

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