Bonsai in the top 20 institutes with the highest turnover

Bonsai Research is one of the 20 largest market research companies in Germany for the first time. This is according to the Context Turnover List 2023, which marktforschung.de published today.

The figures reflect the fact that Bonsai 's growth strategy is paying off: with annual sales of EUR 8.5 million in 2023 (an increase in sales of 20% compared to the previous year) and around 80 colleagues now on board, we have continued to develop consistently. The upward trend has continued unabated over the last three years, after Bonsai entered the top 25 of the Context turnover list in 2021.

"The increase in sales shows that our customers are following our strategy and that we have invested in the right areas," says Bonsai CEO Jens Krüger. The new unit Bonsai Future has just been founded, in which Kim Haußer will continue to drive forward the successful future studies and develop new foresight studies. Further milestones in 2023 were the expansion of Bonsai Strategy, Bonsai Public and Bonsai Health. Prior to this, significant investments were made in the areas of shopper research and customer experience as well as in the Bonsai Lab - the qualitative research of Bonsai. In recent years, Bonsai has thus evolved from a specialist provider of test markets and analytics to a full-service provider of market research, which is now also reflected in the Context revenue ranking.