At the premiere of the Top Of Class Insights Industry award, TOCii for short, Bonsai Future will be honored as the top institute for trend and future research at the Succeet 2025 industry trade fair on Wednesday. Kim Haußer, Head of Bonsai Future, outlines the recipe for success that has now been recognized by the award as follows: "Bonsai Future takes a proactive approach that goes beyond mere prediction. We offer certainty of direction in rapidly developing and changing markets and support companies in making qualified decisions about opportunities and challenges."
Read moreA major interview in the magazine Markenartikel with Kim Haußer, Prof. Peter Wippermann (both Bonsai Future) and Dr. Hannes Fernow (GIM) deals with the question of how brands can deal with the rapid changes of today - and how trend and future research can support them in doing so.
Read moreKim Haußer and Prof. Peter Wippermann (both formerly of Trendbüro) are continuing the successful Bonsai future studies at Bonsai Future and launching new projects. To this end, Bonsai Research has founded its own unit, Bonsai Future, and is further expanding its foresight division. This news was widely reported in the trade press this week. What's behind it ...
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