Bonsai Research continues to grow: We take over proven methods, models and employees from ISM Global Dynamics. Prof. Dirk Frank and a large part of his staff are moving to Bonsai Research to strengthen the Strategy team. The background and details are explained by Bonsai CEO Jens Krüger and Prof. Dirk Frank, Head of Strategy, in an interview with planung & analyse.
Read moreFlink, one of Europe's leading instant grocery delivery services, is partnering with Bonsai Research. Manufacturers can use Bonsai to quickly access shoppers' behavioral data, have surveys conducted and better understand the market for instant grocery delivery services. The "Markenartikel" reports on this.
Read morePeople's longing for ease and freedom has grown enormously in permanent crisis mode. The problem is that the quest for individual freedom threatens to divide our society. The exciting results of the new values index update met with a great response in the media. On 13.01. more about this at an online presentation of Bonsai.
Read more"Cool buddy AI" - under this title Alexandra von Cukrowicz (Head of Bonsai Lab) and Stefka Mihaylova (Director Europe Entropik Technologies) report in Planung & Analyse about the innovative AI application Decode. With Decode, the voice and facial expressions of group discussion participants are analyzed with the help of AI. A twelve-country study shows what the innovative tool can do.
Read moreBonsai Health today published the latest figures from Bonsai ApoVote - the representative survey of pharmacists in Germany. The first result: savings are being made on the subject of health. Exciting for the pharmaceutical companies and for the trade press: 57 percent of pharmacists say that their customers ask more often for cheaper product alternatives. In these cases, the manufacturers' advertising investments pay more to the category than to the brand.
Read moreWith Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai is further strengthening its expertise in the pharmaceutical and healthcare market - and is now officially launching its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. How the research, marketing and pharma trade press commented on this news ...
Read moreCrisis there, costs down, market research stopped. And that for years to come. Is market research only something for good weather? Or just when a storm or thunderstorm is brewing? Bonsai-In his column on marktforschung.de, CEO Jens Krüger writes about the German bad habit of automatically thinking about budget cuts in times of crisis, although as a company you need to know what makes consumers tick.
Read moreWe had already informed you about the "new" values index. According to it, health, freedom and family are the values that people are most concerned about. Today we summarise what the media are reporting about the largest social media study on social change. And how the values index can be used operationally in companies.
Read moreToday the new "Values Index Update 2022/1 - Project Confidence" is published - the largest social media study on social developments. Under the title "Zeitenwenden. Changing values. Why we should be confident now" is the title of today's column by Jens Krüger on marktforschung.de - in keeping with the current values index.
Read more... this is the headline of the article by Bonsai CEO Jens Krüger in the new issue of the cult magazine Max: "Climate change, poverty, fear of war, pandemic, social divisions - a better future seems ever more distant, the problems of humanity are building up like the devastating Omicron wave. The world seems to be undergoing a single transformation. Are the consequences foreseeable?"
Read moreBonsai now also offers start-ups sales in the food service sector - in gastronomy, communal catering and wholesale. Only one month after the launch of the new unit "Bonsai Sales & Food Services", the first projects for the two new clients GASTROtaste and Zonama-Food are already underway. The "markenartikel" reports on how Bonsai supports the innovative products of the two companies in sales.
Read moreJan Borcherding and Thomas Hoch from Bonsai Research present a 5-point programme for the contemporary measurement of brands and brand management on marktforschung.de.
Read moreBonsai In its current customer experience study, Research asked those whom the topic really concerns: the consumers. W&V, Internet World, E-Commerce Magazin (title: "Why Gen Z doesn't feel taken seriously") and Markenartikel ("These industries have some catching up to do in customer experience management"), among others, report on the results.
Read moreDoing market research was a bit like being Swiss. Untouchable, neutral, always conscientious, sometimes over-correct. But how (un)political must marketing and also market research be in view of the war in Ukraine and the pandemic? Jens Krüger deals with this question in his current column on marktforschung.de.
Read moreHow digital is the future of qualitative research? What new approaches are there? And which innovations could provide the most interesting insights in the future? Alexandra von Cukrowicz, Head of Bonsai Lab, provides answers to these questions in her latest expert article on marktforschung.de.
Read moreToday a news item on our own behalf: Bonsai is one of the 25 largest market research companies in Germany for the first time. This is according to the Context sales list 2021, which marktforschung.de has now published. The figures reflect that our growth strategy is paying off.
Read more"Market research has to struggle for new things, for new methods, for new models of cooperation, for diversity in thinking and acting," writes Jens Krüger in his column on marktforschung.de. This is what Bonsai stands for. Again and again. Currently, we have combined our test market research with data-supported sales. We are now also sales representatives with a focus on foodservice. Exciting?
Read moreBonsai Research is expanding its test market and distribution concept beyond the retail sector: "Bonsai will in future also offer start-ups and established companies distribution in the food service sector, i.e. in gastronomy, communal catering and wholesale," reports markenartikel. Kyra Thiele (previously Lunch Vegas) is responsible for the food service sector in the new unit.
Read moreIn an expert article for W&V, Martin Siek, Head of Customer Experience at Bonsai, shows how the interaction between marketing and customer experience (CX) management should work. Which four factors are the basis for successful interaction ...
Read moreHolger Geißler from marktforschung.de spoke with CEO Jens Krüger about the further development of Bonsai Research, the integration of the many new colleagues who came on board this year, the challenges posed by Corona and what lies behind the formula Bonsai = Data + x. More about the "new" Bonsai - and the complete interview on marktforschung.de:
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