Values index: freedom becomes most important value - great media coverage
People's longing for ease and freedom has grown enormously in permanent crisis mode. The problem is that the quest for individual freedom threatens to divide our society. The exciting results of the new values index update met with a great response in the media. On 13.01. more about this at an online presentation of Bonsai.
Under the title "Values Index Update 2022-2 - Between Freedoms," the first results of the largest social media study on social developments were published on Dec. 12, 2022. The Values Index has been an early indicator of changing values in Germany since 2009. Freedom is the value that people are currently most concerned about in social media. With risks and side effects for our society, according to the current Values Index from Bonsai Research, Trendbüro and Uranos.
What companies and policymakers need to know about the current shift in values -
and how they can respond.
This is the title of Jens Krüger, CEO of Bonsai, who will present the largest social media study on social change online at 10 a.m. on January 13: