W&V: Only together unbeatable: CX and brand

W&V article by Martin Siek (excerpt)

In an expert article in W&V, Martin Siek, Head of Customer Experience at Bonsai, shows how marketing and customer experience (CX) ideally complement each other. Martin Siek has identified four factors that enable successful interaction between the two disciplines:

1) Consistency: CX strengthens brand!

2) Depth of knowledge: Really "All is well!"?

3) Experience: CX management means doing CX! 

4) Involvement: Without employees everything is nothing!

You can read about the details behind these four factors in the W&V Special Future Marketing.