Complementing Qualitative Research with AI
Excerpt of the article from Planning & Analysis
"Cool buddy AI" - under this title Alexandra von Cukrowicz (Head of Bonsai Lab) and Stefka Mihaylova (Director Europe Entropik Technologies) report in Planung & Analyse about the innovative AI application Decode. With Decode, the voice and facial expressions of group discussion participants are analyzed with the help of AI. A twelve-country study shows what the innovative tool can do.
Working on and with innovative methods is a core competence of the Bonsai Lab team and a personal passion of its leader Alexandra von Cukrowicz. The new study presented in Planning & Analysis is an example of this:
Qualitative researchers want to understand people deeply, no matter what the cultural context. In a twelve-country study, this becomes a real challenge. In addition to locally moderated group discussions with supervision, Bonsai Lab uses artificial intelligence to objectively assess participants' emotional reactions. Alexandra von Cukrowicz from Bonsai Lab and Stefka Mihaylova from Entropik Technologies report on how they go about this - and what insights the customer can draw from the study.