Bonsai launches Bonsai Health

Bettina Mertens-Danowski, Head of Bonsai Health

With Bettina Mertens-Danowski as Head of Bonsai Health, Bonsai further strengthens its expertise in the pharmaceutical and healthcare market - and now officially launches its new unit Bonsai Health. The new unit combines our pharmacy panel and sales data (which we can access through our partner NOVENTI) with qualitative research on health brands and topics. The launch of Bonsai Health was widely reported in the market research, marketing and pharmaceutical trade press.

"Bonsai is in a great position in the health sector, perhaps better than some larger providers. To deepen the know-how in the analysis of pharmacy sales and pharmacy panel data that has grown over the years, and now to combine it with other disciplines such as qualitative innovation research in the Bonsai Lab, but also with social media results such as the value index, offers so many new opportunities to conduct research for our clients," Bettina Mertens-Danowski explains her move to Bonsai.

Here are links to coverage of the launch of the new unit Bonsai Health and Bettina Mertens-Danowski's move to Bonsai Research: