Deeper Insights Day from p&a: FRAG bonsAI

For the first time, we are organizing the p&a Deeper Insights Day (DID) for planung & analyse. On May 7, 2024 from 11:00 to 12:00, FRAG bonsAI, our innovative, AI-supported marketing solution, will be the topic of the DID. FRAG bonsAI enables companies to develop tailor-made strategies based on real behavioral data from 20 million online users. And in real time. In the DID webinar, Jasmin Pampuch, Head of Shopper Research and Behavior Analytics at Bonsai Research, explains how these insights can contribute to marketing success. The webinar (Microsoft Teams) is aimed in particular at marketing decision-makers from the beauty, health, food, fashion and durables sectors.

The aim in developing the Bonsai was to convert insights from data analysis directly into marketing decisions - or engagement. The FRAG bonsAI avatars simulate conversations with users, offering a unique opportunity to recognize and understand needs FRAG bonsAI makes concrete suggestions for channels, content and even for visuals and the language style of campaigns. How FRAG bonsAI can increase the efficiency of marketing campaigns and maximize the marketing strategy through precise targeting will be the topic of the p&a Deeper Insights Day on May 7. The webinar is free of charge.